Social Venture Partners Portland
Marketing and Development Coordinator
March 2017 - February 2018
Marketing
- Collaborated with executive team and external agencies to rework brand messaging, "buyer" personas, and content strategy
- Refined content strategy for blog and social media to align with brand messaging and organization's key priorities
- Created standardized content templates based on donor interests and pain points
- Curated list of sources, influencers and data regarding organization's key priorities
- Restructured website architecture to improve donor experience
- Developed landing pages and promotion strategies for major giving campaings
- Conducted research regarding donors' communication platform preferences
- Introduced, measured and reported digital marketing KPIs based on donor data and industry standard recommendations
- Saw 86% average increase in reach, 83% average increase in engagement, and 27% increase in web visitors over 8 months
- Saw 12% increase in email opens and 45% increase in email click-throughs
- Scoped, pitched and implemented new workflow and marketing technologies, such as MailChimp, Slack, Hootsuite, G Suite, and Asana
Development
- Reengineered key processes to promote efficiency and improve project management
- Mapped and standardized data reporting process pertaining to development team KPIs
- Designed and executed donor communications to build and maintain donor relationships
Yurz
Social Media and Content Marketing Specialist
April 2016 - July 2016
Social Media
- Managed portfolio of 20+ clients with diverse social content requests
- Reviewed and edited Facebook ad copy for all published posts by other team members
- Created and implemented paid Facebook campaigns including boosted posts and banner ads
Content Marketing
- Curated specialized content for portfolio of 20+ clients
- Managed, created, reviewed and edited all content for Dreamcasa.org
- Created in-house library and content database for clients with special requests
WebDAM
Social Media and Marketing Communications Intern
September 2015-January 2016
Social Media:
- Completed an overhaul of social media strategy and social brand guidelines
- Adapted social copy and strategy to align with new messaging and address new target market
- Collaborated with Customer Support team to develop framework for addressing support queries on social media
- Created analytics reporting framework, resource library
- Increased reach by 26% and engagement by 190%
Content Marketing:
- Assembled library of in-house content
- Produced a research database for further content creation, including a catalog of over 1,000 research statistics from over 90 sources
